Our Brand concepts
Brand Development
The Soloro Collection is all about quality at an affordable price. Luxury with a surprisingly low price tag. The Soloro look could be described as possessing a certain Brazilian flamboyancy with a cool English twist.
Our sunburst logo perfectly illustrates the origins of the brand’s name – ‘Sol’ meaning sun and ‘Oro’ meaning gold in Italian. Originally the logo was designed in bright yellow and orange. By changing it to silver on black we have added an extra luxurious quality to our packaging that enhances the brand experience.
Brand Experience
The current corporate design package extends through store design, packaging and individual product branding.
The image projected to the customer is of luxury designer footwear and accessories albeit at affordable prices.
Marketing
Managed by our UK team our styles feature regularly in most leading fashion editorials.
Soloro Concept and Store Fit
To be in keeping with the silver and black of the logo, the store design features smoked glass, display units with the silver branding in our UK stores, glass chandeliers and quality flooring – all of which helps enhance the brand experience.
